The power of storytelling for standout PR, marketing and communications
Stories have changed the course of history. Imagine what they can do for your business.
Noise is the enemy. To help you cut through, Berkeley Communications has developed a six-step story formula that will boost the performance of your PR, marketing and communications. Drive up sales. Grow awareness. Win hearts and minds. That’s the power of story.
Public Relations and influencer agency
As a creative global PR agency, we encourage our clients to drop self-promoting content, stop preaching about their products and start dramatizing the problems they solve. Our campaigns will maximise your coverage, increase awareness and build your brand.
Content creation and marketing
Attention spans are short and competing content is on the rise thanks to a range of AI tools. Our in-house team of strategists and writers use our storytelling architecture to grow your coverage, drive sales and convert leads in unexpected ways.
Branding and design
Brands become more engaging when the visual language transcends linguistic boundaries. Colours, shapes and imagery matter, if a brand is to be memorable and meaningful. Our creative design studio brings stories to life through graphic design, branding, website creation and more.
Video and audio storytelling
Video and audio storytelling elevates your narrative in a way that no other medium can. Done well, audiences experience your message in a more immersive way. Contact our multimedia experts for compelling videos, podcasts, vlogs, or live streams that will engage your target audiences across your digital channels.
Brand storytelling
Every brand needs a North Star Narrative because audiences don’t buy products, they buy the story first. Our brand storytelling workshops will help you find a higher purpose that will unite all stakeholders and attract buyers.
Intelligence and insight
Find evidence and insight to bring your story to life. Our team of research directors provide global and local data via in-depth quantitative and qualitative research including focus groups and desk research to deliver robust insight to ensure every story hits the mark.
Berkeley International PR
As a global PR agency, we always think global from the outset. But success on a local level requires teams on the ground who understand the nuance of local markets. Execution is everything. Find our international teams in the UK, Germany, US and Australia and our Berkeley Branded partners in Netherlands, France, Singapore and beyond.
The Berkeley Blog
News, insights and research from our team of PR and communications experts