Illuminating the future of learning and consumer tech
Key Results
Extensive media coverage: Secured over 180 pieces of coverage in leading consumer, tech, and education media outlets, reinforcing BenQ’s status as an innovator.
Enhanced brand awareness: Increased BenQ’s visibility among key audiences, driving engagement and solidifying market presence.
Strengthened market position: By consistently demonstrating value and innovation, BenQ is now recognised as a go-to provider of cutting-edge display and projection technology for both consumers and the education sector.
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Date 3 March 2025
Quality and innovation alone aren’t enough to stand out in a crowded market. BenQ, a leader in display and projection technology, needed more than just great products – it needed a compelling story to rise above the competition and solidify its place in both the consumer and education technology sectors. To build trust, drive engagement, and showcase its impact, BenQ turned to Berkeley Communications.
The challenge: Engaging key stakeholders
The consumer and educational technology space is fiercely competitive, with brands constantly vying for attention. While BenQ was well-regarded for its high-quality, innovative products, the brand needed a way to truly connect with key decision-makers – especially in the education sector, where trust and long-term value are critical.
Beyond visibility, BenQ needed to demonstrate real-world impact – showcasing how its technology enhances learning environments and improves everyday experiences for consumers.
The solution: A strategic, targeted campaign
Berkeley Communications designed a multi-faceted PR strategy that positioned BenQ as an authority in both consumer and educational technology. Through a blend of targeted media engagement, compelling storytelling, and a proactive press office, we elevated BenQ’s voice – ensuring it resonated with the right audiences and reinforced its industry presence.
Key elements of the strategy included:
- A dedicated, high-impact press office: We built and nurtured relationships with top-tier technology and education journalists, ensuring BenQ’s key messages reached the right audiences.
- An expert-led reviews programme: By securing influential product reviews in consumer and tech publications, we strengthened credibility and provided potential customers with authentic, unbiased insights into BenQ’s offerings.
- A targeted education sector campaign: We crafted compelling narratives around the role of technology in modern classrooms, positioning BenQ as a driving force in digital education and engaging directly with decision-makers in the UK school system.
The result: A recognised leader in consumer and educational tech
Berkeley Communications’ coordinated approach delivered tangible impact:
- Extensive media coverage: Secured over 180 pieces of coverage in leading consumer, tech, and education media outlets, reinforcing BenQ’s status as an innovator.
- Enhanced brand awareness: Increased BenQ’s visibility among key audiences, driving engagement and solidifying market presence.
- Strengthened market position: By consistently demonstrating value and innovation, BenQ is now recognised as a go-to provider of cutting-edge display and projection technology for both consumers and the education sector.
With a blend of strategic storytelling, high-impact media outreach, and a deep understanding of the education and consumer technology landscape, Berkeley Communications helped transform BenQ from a respected brand into a recognised industry leader.
