Elevating brand presence on a global scale
Key Results
A strong and varied media presence: Securing a steady drumbeat of high-impact coverage across all territories, reinforcing Epicor’s reputation as a global industry leader.
A scalable hub framework: A centralised, efficient system for content creation and reporting, empowering regional teams to localise messaging effectively.
A consistent global voice: A unified, authoritative brand voice that strengthened Epicor’s market positioning worldwide.
Tags
Date 3 March 2025
Epicor, a global software company specialising in enterprise resource planning (ERP) and business solutions, needed to strengthen its global brand presence while ensuring its messaging resonated locally.
With operations spanning multiple regions, the challenge was clear: create a unified narrative that positioned Epicor as the go-to growth partner for businesses worldwide while maintaining relevance in each market.
The challenge: Creating a cohesive global narrative
Epicor had a strong presence in multiple regions, including UK, Australia, Southeast Asia, Middle East, Germany, Hong Kong and China, but its messaging varied across markets, limiting its impact. To truly position itself as a global leader, it needed:
- A clear and compelling brand narrative that could adapt to diverse regional needs.
- A structured yet flexible PR strategy to balance global consistency with local storytelling.
- A streamlined reporting process to enhance visibility and coordination across markets.
The solution: A strategic hub model for global PR
To ensure alignment, Berkeley Communications introduced a bespoke hub model, centrally operated from the UK but closely integrated with Epicor’s regional PR teams. This approach provided a single, unified voice while allowing tailored execution per region.
Key elements included:
- Global storylines with local impact: A two-pronged PR approach, combining overarching brand narratives with region-specific press office activity.
- A coordinated PR network: Seamless collaboration with Epicor’s existing PR partners to maximise efficiency and reach.
- A centralised reporting framework: Delivering clear, actionable insights into campaign performance with a single global reporting system.
The Results: A global brand with local impact
Our strategic approach delivered tangible results:
- A strong and varied media presence: Securing a steady drumbeat of high-impact coverage across all territories, reinforcing Epicor’s reputation as a global industry leader.
- A scalable hub framework: A centralised, efficient system for content creation and reporting, empowering regional teams to localise messaging effectively.
- A consistent global voice: A unified, authoritative brand voice that strengthened Epicor’s market positioning worldwide.
By blending strategic storytelling, global coordination, and local execution, we helped Epicor build a consistent and compelling presence across international markets – strengthening its reputation as a trusted partner for business growth worldwide.
