Growing media visibility through creativity
In Stats
50+
pieces of coverage achieved in key property and tech publications within a year
Key Results
More than 50 pieces of coverage achieved in key property and tech publications within a year
Coverage KPIs exceeded every quarter
Launched flagship solution to the media, securing coverage with Property Week and PlaceTech
Tags
Date 2021
essensys is a leading provider of software-as-a-service and technology to the flexible real estate industry. It empowers ambitious workspace providers to meet the growing demand for flexible workspace solutions. Its secure, all-in-one platform delivers digital infrastructure, effective space setup, seamless operations, and mobile-first occupier interactions.
The problem
Whilst the company was well known within the investor and financial press, it had very little presence within the property and trade media – so enlisted Berkeley’s help to change this. essensys also needed an injection of creativity to articulate and shape its messaging on a key theme that was beginning to dominate the news agenda: why the office is still relevant in today’s world despite the rise in remote/home working during the pandemic. Our challenge was set.
The solution
The team kicked-off the programme by hosting a bespoke messaging session to seek the views of key stakeholders within the business and help redefine the narrative. This gave us a base from which to cement the essensys position within an ever-changing market and develop a hard-working press office.
We jumped on all news hijacking opportunities on hybrid working and ‘returning to the office’ during the pandemic. Alongside this, we launched a thought leadership programme that took an in-depth look at key trending topics, including hybrid working, cybersecurity and sustainability, and helped raise the profile of expert spokespeople within the business.
The results
We secured more than 50 pieces of coverage in key property and tech publications within a year, hitting our coverage KPI for each quarter along the way. We also galvanized the exec team through our compelling and simplified messaging for the company, helping them understand the true value of PR.
