Helping ethiXbase battle corruption
Key Results
Over 5.8million OTS achieved in three quarters
54% SOV score across two quarters – dominating its competitors market share of voice
28 coverage achieved
Coverage in key publications including The Manufacture, The FinTech Times, and Global Banking & Finance
Key spokespeople Leas Bachatene profiled in publications such as TechRound
Tags
Date 2022
The fight against corruption is one of the greatest struggles of our time, with immeasurable associated costs leading to injustice, economic decay and social unrest. ethiXbase view corruption as a growing global threat, and for 11 years they have made it their mission to help firms, no matter how large or small, reduce the risks of bribery and corruption impacting their organisation.
The Problem
Due diligence has always been a part of any business model. There have always been frameworks in place, but despite the advances in technology many businesses have retained their traditional pen and paper methods when performing checks. ethiXbase created a platform to digitise the process, making it easier to locate files and comply with new industry regulations with the click of a button, but lacked the industry awareness to serve the market. ethiXbase wanted to expand its reach and create the brand awareness that would help get them in the door. ethiXbase needed to increase its share of voice to generate the required awareness and generate the leads they needed.
The solution
Following Berkeley’s consultancy, ethiXbase saw its marketing share of voice increase dramatically, going from zero, to becoming the market leader, beating out their competitors and growing month on month.
Berkeley created several bespoke thought leadership pieces addressing issues that businesses face every day, from changes in international legislation changes to corruption and bribery, talking about these and other tough subjects that business leaders hope they will never need to deal with. Getting the word out that if you perform an effective risk analysis, you won’t be caught off-guard down the road.
The awareness created around ethiXbase and their revolutionary solution resulted in the company being acquired in 2022. Allowing them to combine resources and aid in their goal of creating a market-leading platform for the global market.
