Strengthening EMEA communications for a global tech leader
Key Results
Extensive media coverage: Over 120 pieces of earned coverage in key business and technology publications.
High-profile thought leadership opportunities: Securing HCLTech’s EMEA CTO, Alan Flower, a seat at a Raconteur roundtable on AI in business.
Exclusive media engagement: Arranging briefings with Forbes and other top-tier publications at HCLTech’s AI Lab Day in London.
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Date 3 March 2025
HCLTech is a global technology powerhouse with over 220,000 employees. But in the EMEA region, its voice wasn’t breaking through. With inconsistent messaging and limited media visibility, it needed a streamlined communications strategy to elevate its presence and ensure alignment between regional teams and HQ.
The challenge: Unifying messaging and increasing visibility
Despite its scale, HCLTech struggled to maintain a consistent narrative across EMEA. Local teams operated in silos, and key industry conversations – especially around AI and digital transformation – were being led by competitors. To shift the narrative, HCLTech needed a more connected, proactive, and strategic approach to PR.
The Solution: A unified EMEA press office
We built a robust, hardworking EMEA press office, with teams in the UK, Germany, France, and Sweden, aligning them on core messages and announcements from HQ. This ensured a structured, cross-market approach while allowing for locally tailored engagement. Key initiatives included:
- Strategic storytelling & media engagement: We conducted in-depth story-mining sessions with senior spokespeople, shaping their expertise into compelling narratives that resonated with journalists.
- Proactive media outreach: Through targeted pitching and thought leadership placements, we secured interview opportunities and positioned HCLTech at the forefront of industry conversations.
- Real-time media intelligence: We closely monitored breaking news across EMEA, providing HQ with insights and opportunities to insert HCLTech into trending discussions.
The result: A stronger presence in EMEA
In under a year, our approach delivered:
- Extensive media coverage: Over 120 pieces of earned coverage in key business and technology publications.
- High-profile thought leadership opportunities: Securing HCLTech’s EMEA CTO, Alan Flower, a seat at a Raconteur roundtable on AI in business.
- Exclusive media engagement: Arranging briefings with Forbes and other top-tier publications at HCLTech’s AI Lab Day in London.
By embedding a structured, regional PR framework and amplifying HCLTech’s voice in EMEA, we didn’t just improve brand visibility – we positioned the company as a leading authority in the future of technology.
