Growing brand awareness in the UK for an established US business
In Stats
Over 7 million
OTS achieved
More than 20
Coverage in top tier titles across Q3 and Q4 2021
Key Results
More than 20 pieces of coverage in top tier titles across Q3 and Q4 2021
Coverage was secured in influential titles including CEO Today, ITPro Portal and Business Leader
OnBoard’s social channels in the UK, as well as its UK MD’s channels, received greater traction and interaction following the media campaign
More than 7 million OTS achieved
Tags
Date Autumn/Winter 2021
Making the right decisions at the right time in business is crucial. Just one wrong move could prove costly. In today’s competitive market, boards and leadership teams need to be agile, resilient and most of all make the right decisions based on insight and intelligence, not gut feel. To support decision making and remove the associated complexities, OnBoard, board management software frees up leadership teams to work smarter, move faster, achieve more and ultimately make the right decisions for success.
The problem
OnBoard was well established in the US market, with its parent company, Passageways, having been operating since 2003. However, with only a small footprint in the UK, OnBoard had next to no brand recognition or awareness in the region – a problem that was hampering its growth and ambition to become a truly global company.
The solution
Following Berkeley’s consultancy, the strategy was set for OnBoard to target the business, management and technology press, to build the brand’s presence and position as a thought and industry leader when it comes to supporting business leaders and company growth.
Given Berkeley’s extensive list of press contacts and storytelling approach, OnBoard quickly became a known brand to relevant journalists thanks to a robust press office and story pitching process. The MD of OnBoard became the face of the business in the UK, and Berkeley was able to position him as a thought leader with provoking commentary and articles that provided solutions to the challenges facing boards and business leaders in meeting their goals and ambitions.
In time, journalists were approaching Berkeley directly for OnBoard’s expertise and insight on key topical issues, such as how boardrooms can truly maximise data in their operations and exist in the metaverse.
As a result of the profile built and work undertaken, Berkeley also supported OnBoard in obtaining $100m in funding. Some of this was dedicated to growing the UK office and achieving extensive coverage on the announcement, again cementing OnBoard’s position as a key player and voice in the UK and across the globe.
