Driving green leadership with engaging content
In Stats
Over 30 pieces
coverage on the topic of regulations and SMEs
9 specialist articles
on green AI and twin transition
Key Results
Tags
Date 2024
proALPHA/ENIT is a division of the proALPHA Group focused on CO2 tracking and energy management. Their mission is to help industrial companies identify, understand, and reduce emissions, consumption, and costs.
Challenge: Overcoming the sustainability hurdle
proALPHA/ENIT needed to establish itself as a thought leader in sustainability within a heavily saturated German market. They needed to obtain high-quality media coverage to raise awareness, generate leads, and position themselves as experts in this field of interest.
Solution: Empowering proALPHA/ENIT’s mission
Berkeley Kommunikation developed a comprehensive communications strategy to position proALPHA/ENIT as an expert in CO2 tracking, energy-consumption optimisation, and management.
Key components of the strategy included:
- Awareness and thought leadership campaign: A targeted campaign directed at the trade press with the goal of generating high-quality coverage for proALPHA/ENIT; highlighting their expertise and establishing their thought leadership position.
- Creative and broad-based thematic approach: The implementation of a diverse range of content and themes, including thought-provoking articles, expert interviews, and engaging case studies.
- Collaborative research with Aachen University: Berkeley Kommunikation facilitated a partnership between proALPHA/ENIT and the FIR Institute for Industrial Management at Aachen University to develop a comprehensive research study on energy management in connection with an ERP system.
- ESG reporting: In response to the increasing importance of ESG reporting and emerging EU regulations, Berkeley Kommunikation and proALPHA/ENIT created a range of resources to support SMEs, including a survey on ESG readiness and challenges, as well as a practical checklist for CO2 tracking.
- Content hub for content creation: Berkeley Kommunikation established a content hub, a centralised platform for the rapid creation of high-quality specialist articles and checklists on topics such as green AI and twin transformation.
Results: Green PR in action
The partnership between Berkeley Kommunikation and proALPHA/ENIT delivered some impressive results:
- Extensive media coverage: The study on energy management generated significant media attention, resulting in over 30 articles on the topic of regulations and SMEs, including ESG reporting and the Green Deal.
- Ongoing thought leadership: From January to August 2024, Berkeley Kommunikation successfully placed 9 specialist articles on the topics of green AI and twin transition, demonstrating their continued success in establishing proALPHA/ENIT as a thought leader. And the story continues!
- Additional Coverage: A range of other articles and news pieces were also secured in the trade press, further amplifying proALPHA/ENIT’s visibility and brand recognition.
Berkeley Kommunikation’s strategic and targeted approach has successfully positioned proALPHA/ENIT as a recognised expert in CO2 tracking, energy optimisation, and management.
By generating significant media coverage, producing high-quality thought leadership content, and leveraging strategic partnerships, Berkeley Kommunikation continues to help proALPHA/ENIT establish themselves as a leading voice in sustainability in the German mid-market.
