A unified global PR strategy for intelligent automation
Key Results
Extensive global media coverage: Over 880 pieces of media coverage in leading publications such as the BBC, Forbes, Diginomica, Business Insider, Venture Beat, Built In, and TechRadar Pro.
Strengthened market position: SS&C Blue Prism achieved second place in SOV, surpassing Automation Anywhere and closing in on UiPath.
Increased industry presence: Through laser-focused media penetration, we raised global share of voice (SOV) and strengthened SS&C Blue Prism’s presence in the financial services, insurance, and healthcare sectors.
A unified communications framework: With a cohesive, globally connected PR strategy, SS&C Blue Prism now operates with a stronger, more consistent brand presence across all key markets.
Tags
Date 3 March 2025
Innovation in automation isn’t just about technology – it’s about telling the right story. SS&C Blue Prism, a leader in intelligent automation, needed to unify its messaging and amplify its presence following its acquisition by SS&C. With fragmented PR efforts across regions and competitors dominating the conversation, it was time to create a cohesive, global PR strategy that would cut through the noise.
The challenge: Making an impact in a competitive market
With disconnected marketing and communications teams operating across regions, SS&C Blue Prism lacked a consistent global narrative. Competitors were leading the conversation, and without a strong, unified voice, the brand risked being overshadowed.
To strengthen its industry leadership and increase visibility, SS&C Blue Prism required a centralised global PR strategy that would unify messaging and drive high-impact media coverage across key markets.
The solution: A coordinated, global PR hub
Berkeley Communications developed a strategic storytelling approach to position SS&C Blue Prism as the visionary force behind digital transformation, implementing a global PR framework that aligned teams across the UK, US, Germany, and Australia. By centralising strategy while allowing for localised execution, we ensured consistency in messaging, media outreach, and thought leadership positioning.
Key elements of the strategy included:
- Defining a ‘North Star’ narrative: We discovered SS&C Blue Prism’s singular purpose and developed a clear and compelling core message – to deliver transformational business value by uniting digital workers and people into a unified workforce.
- Establishing a Global PR hub: By creating a coordinated, cross-regional PR approach, we improved efficiency, ensured alignment, and maximised media impact.
Content-driven thought leadership: We developed expert-led articles, trend analyses, and executive insights to maintain a continuous presence in key industry conversations and position SS&C Blue Prism as a thought leader in AI-driven automation
The result: A market leader with a recognised voice
Our structured, global approach delivered measurable success:
- Extensive global media coverage: Over 880 pieces of media coverage in leading publications such as the BBC, Forbes, Diginomica, Business Insider, Venture Beat, Built In, and TechRadar Pro.
- Strengthened market position: SS&C Blue Prism achieved second place in SOV, surpassing Automation Anywhere and closing in on UiPath.
- Increased industry presence: Through laser-focused media penetration, we raised global share of voice (SOV) and strengthened SS&C Blue Prism’s presence in the financial services, insurance, and healthcare sectors.
- A unified communications framework: With a cohesive, globally connected PR strategy, SS&C Blue Prism now operates with a stronger, more consistent brand presence across all key markets.
By combining strategic storytelling, global coordination, and high-impact media engagement, Berkeley Communications ensured that SS&C Blue Prism’s voice wasn’t just heard – it was recognised as a leader in AI and intelligent automation.
