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Top Tip – No one cares how delighted you are
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No one cares how delighted you are.
So, from this moment, let’s all agree to stop starting posts with: ‘I’m delighted to announce.’
Instead, open with a drama or struggle that your audience can identify with. One way is to frame your intro as a question.
‘Imagine your biggest competitor launched a new product that makes yours obsolete. What would you do next?
or
‘Are you drowning in data, but starving for insights…?’
Then it’s just a matter of bridging the drama to whatever it was that you were delighted to announce.
Go to Berkeley Communications to find out how we can help.
