Top Tip – No one cares how delighted you are

No one cares how delighted you are.

So, from this moment, let’s all agree to stop starting posts with: ‘I’m delighted to announce.’

Instead, open with a drama or struggle that your audience can identify with. One way is to frame your intro as a question.

‘Imagine your biggest competitor launched a new product that makes yours obsolete. What would you do next?

or

‘Are you drowning in data, but starving for insights…?’

Then it’s just a matter of bridging the drama to whatever it was that you were delighted to announce.

Go to Berkeley Communications to find out how we can help.